Don't go thinking that by some change of attitude the execs that banned this ad did so because they realize it is extremely degrading to their main target audience, however.
Fox said it had rejected the ad because: "Contraceptive advertising must stress health-related uses rather than the prevention of pregnancy."
(and further in the article):
Directed by Phil Joanou, the commercial for Trojan condoms is entertaining.
But it also has a message, spelled out at the end: "Evolve. Use a condom every time."
Both networks had accepted Trojan's previous campaign, which urged condom use because of the possibility that a partner might be HIV-positive, perhaps unknowingly.
A 2001 report about condom advertising by the Henry Kaiser Family Foundation found: "Some networks draw a strong line between messages about disease prevention — which may be allowed — and those about pregnancy prevention, which may be considered controversial for religious and moral reasons."
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I'll tell you what No Ma'am's official position on this situation is:
This is a company that is obviously filled with such a bunch of misandric morons that they cannot figure out that ads like this are degrading to their main target audience... and if they are that stupid, why should I continue to have confidence they are smart enough to build a product that is actually reliable enough to prevent STD's and unwanted pregnancies? The upper level of this company is stating to the world how incredibly inept they are - and shit runs downhill, people!
This ad is a very good reason NOT to buy Trojan Condoms.
They are doing a double whammie on themselves.
First, they show us how inept they are with their marketing skills, thus giving rise to the speculation of what else is lacking in quality control at Trojan.
Second, they are fueling the already growing Marriage Strike by perpetuating the myth that men are a bunch of pigs when they want sex... (misandry, hate men, you sexual pigs, ALL MEN ARE PIGS), effectively causing even MORE men to begin to desire a life without women... and thus shrinking Trojan's market.
Those in charge of Trojan Condoms are not sending a message that consumers should trust their professionalism - and therefore, by extension, their products. Trojan is a bust!
BTW, this is apparently Trojan's entire new marketing campaign called "Evolve." As in, "Men, evolve from being the pigs that you are."
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Check out their site here where you can further click links to the "Trojan Evolve" website:
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http://www.trojancondoms.com/default.aspx
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I looked for a "Contact Us" link, but maybe I'm blind, because I can't seem to find one. I'd dearly like to send them an e-mail telling them that No Ma'am says: GFY!
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I'm still waiting for the ad, in this age of "equality," that says: "Women, stop letting your hormones make you into such a psychotic Medusa - Take a Midol and evolve!"
